Released on: November 26, 2007, 8:44 pm

Press Release Author: Precilla D\'souza

Industry: Consumer Services

Press Release Summary: Users of India's first ever consumer action website have
discovered another Orkut in Admanya. The smart networking features of Admanya portal
allows consumers to check out facts and ask questions in a discreet way which are
ultimately helping consumers to acquire more knowledge about products and services.
The scraps are easy to use and instantly delivered and they make an excellent tool
for networking within the community.

Press Release Body: Users of India's first ever consumer action website have
discovered another Orkut in Admanya. The smart networking features of Admanya portal
allows consumers to check out facts and ask questions in a discreet way which are
ultimately helping consumers to acquire more knowledge about products and services.
The scraps are easy to use and instantly delivered and they make an excellent tool
for networking within the community.

The users have become more active after the introduction of scraps and the other
interactive features like testimonials and votes. They have much more to do than
just reading reviews or writing a new one. Users are now directly seeking answers if
it is not in the review. They are voting freely and expressing themselves; the bad
or biased reviews are getting thumbs down from the users while the good ones are
upheld. Authors are attracting testimonials and getting instant fame. The users are
gradually getting the sense of belonging to a larger consumer community which is
forging ahead to claim its rights.

"I am surprised by the level of objectiveness expressed in most of these scraps" one
editor at Admanya said. "The empowered consumers mean business and they want to use
every resource that is available to stay better informed and help each other".

Jaydeep Bhattacharjee, the founder and CEO of Admanya.com is however not surprised.
He states confidently "I was sure of the fact that the scraps would be welcome by
our members and won't be misused because the Indian consumers have been waiting long
for a platform like this. Once it is now available they want to make most out of
it". His team is committed to offer more to the members and currently busy building
the Admanya community which will introduce member blogs among other new features.

Admanya.com was launched in March 2007 and provides a unique platform to Indian
consumers for sharing knowledge, giving feedback, rating products and services,
finding unbiased product reviews and discussing the issues that are facing the
consumers at large. The benefit to the consumer is more than just consumer education
and advocacy as they can network within the community, form opinions and influence
change.



Web Site: http://www.admanya.com

Contact Details: Precilla D'souza
press@admanya.com
080 6452 1577
http://www.admanya.com